1. From the perspective of civilians： Select the real people or ordinary people as a starting point, the art of advertising back to the civilian context, causing the audience resonance. 2. Do not rigidly adhere to politics, do not deviate from justice: A country's international environment and the domestic environment, will directly affect the healthy and orderly development of the industry, indirectly prompted the advertising industry to take a certain social responsibility. 3. Laughter and abuse are love, absurd andexaggeration are reasonable.
The greatest success of a parent is that your child wants to be someone like you in the future.
The story is made by the advertising company Bardzo for the electric business brand Allegro. This ad to undertake the last ad on the warmth of the line, from the little people's life and the story to describe the good side of the family, so that consumers are more likely to produce a sense of substitution, lead to empathy, so that the favor of advertising "empathy" To the brand.
This is Durex United Australia, a technology company developed a name called Fundawear smart fun underwear, so that even if the couple in love each day, but also to experience the "touch" fun. Fundawear sex underwear has a male and female models, both built a small vibration and pulsating actuator, put on Fundawear through the iPhone App can bring their own remote control Fundawear in the vibrator work. That is to say, you sit here, you can control the phone through thousands of miles away from the shock of his or her underwear ... ...
This ad may subvert your awareness of Indian advertising Said maternal love such as water, gentle and slow, trickle, father love mountains, tall towering, which also created a Chinese-style "strict parent mother." Look at the Indian "mother", you may have changed.
This is the Indian health brand Vicks launched a rather humane care of advertising, with a little girl's perspective about an "orphan and mother" story, the little girl said her mother wanted to be a doctor, but in fact she wanted to be a Lawyer.
The little girl's mother was eighteen years old was driven out of the house, a person living outside, but these did not stop the little girl's mother to make their own life flies full. When the adoption of the little girl, she has been trying to be a good mother.
In the little girl when sick all night with her, buy her beautiful red dress, for her fried potato chips, take care of his diet, weekend to her essential oil massage, watching horror film ... .... such a day after 10 years, my mother or meticulous care of the little girl.
Advertising film did not describe the orphans of the unfortunate, or the mother's unfortunate, show more bit by bit maternal love. Then the lens transferred to the mother who, a rough appearance but the heart of the gentle man. (Forgive me can not help but think of the fire evil gods ... ...)
Little girl "mother" is a male, this identity in the community will be treated differently, it will inevitably be under the social environment of the cold and nonsense. However, even if the body is male, the psychological woman for the male mother, but also imagine other real women like to care, take care of their children, given the girl missing maternal love.
And the girl finally said he did not want to be a doctor, and want to be a lawyer's reason, it is very strong to respond to those pictures outside the unfortunate and cold eyes.
After all, everyone should have the right to be concerned and concerned, regardless of identity, gender!
